Jiayin Yu 

Jiayin Yu is a New York based visual and graphic designer. She's been working in the industry with top award-wining agencies since 2012, specializing in visual story-telling and strategic visual communications. Her work touches all communication design fields including web/UI design, publication design, motion graphics and branding, and has served Fortune 100 companies like General Electric (GE), United Technologies (UTC) and Pfizer. Her other selected clients include American Express, New York University and Nielsen. Her work has been awarded and recognized by many industry renowned organizations such as GD USA and Graphis Annual.

Jiayin holds a BFA in Graphic Design and Photography with honors from The University of the Arts.

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The Light Book, 5” x 5” perfect-bound book

A photographic narrative of space and time. A collection of imagery and language which speaks to the common thread that holds together all visual signs. A conversation between what seem to be the opposite but in reality coexists. A celebration of memories passed and treasured here and there.